Fundamentals, Use Cases and Methods for a Corporate AI Journey
- Digital Darwinism
- Digital Business Leadership
- Toolbox for Marketing and Management
- Understanding Artificial Intelligence
- Online Marketing (English Edition)
- Practice-Oriented Marketing
- Next Stop Metaverse
- The Path to Sustainable Corporate Management
- Understanding Artificial Intelligence
- Practice-Oriented Online Marketing
The book provides a comprehensive introduction to artificial intelligence (AI), explaining its fundamental concepts, historical development, and current state of the art. It clarifies how AI technologies work, including machine learning, natural language processing, and robotics, with practical examples tailored to corporate and financial professionals. Kreutzer discusses numerous real-world use cases, demonstrating how AI is transforming various industries and business functions. The book also addresses challenges related to ethics, data privacy, and workplace changes brought on by AI adoption. Finally, it offers strategic insights and actionable advice for professionals and organizations aiming to leverage AI for sustainable competitive advantage.
