Basics - Instruments - Case Studies
![Book Cover: Practice-Oriented Marketing](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img/https://www.ralf-kreutzer.de/wp-content/uploads/2023/05/Kreutzer-Ralf-T-Practise-Oriented-Marketing.jpg)
This book covers the basics of marketing in a practice-oriented manner. It includes also all the current topics of online marketing and digitalization. This book also contains a wide variety of company examples and questions to repeat the content.