Do not spend time searching for an obstacle. Perhaps there is none.
Statement by Ralf Bernhardt, Managing Director – Chairman of the Executive Board FIS Informationssysteme und Consulting GmbH
The keynote speech “Digital Darwinism and the necessity of digital transformation” inspired the participants of FIS Innovation Day 2018 (C-Level and executives). Prof. Kreutzer has succeeded in conveying a holistic view of digital transformation. He inspired, gave valuable food for thought and concrete recommendations for action at the same time. A first-class lecture, which motivated to do!
Ralf Bernhardt, Managing Director – Chairman of the Executive Board FIS Informationssysteme und Consulting GmbH, Grafenrheinfeld
Statement by Thomas Lipinski, Founder and Managing Director of Alternus Zukunftswerkstatt, Hamburg
I have been working together with Professor Kreutzer for five years. I have integrated him as a regular speaker in the Zukunftswerkstatt I am responsible for.
I have known Mr. Kreutzer as a reliable, competent, humorous and creative partner, with whom one can work wonderfully. His thought-provoking and creative approaches are very good on the C-level. On the trip I organized to Silicon Valley in 2016, we were able to gain new impulses.
I look forward to working with him again!
Thomas Lipinski, founder and managing director of Alternus GmbH,
Alter Teichweg 15, 22081 Hamburg
Statement by Drs. Nicola Oudejans, Department for Interactive Media and Education Technologies, Donau-University Krems
At the Donau-University Krems, Professor Kreutzer regularly conducts lectures on dialogue marketing and strategic online marketing in the Master’s course of online media marketing. In addition to the necessary marketing principles and relevant KPIs (Key Performance Indicators), the Dialogue Marketing module focuses on customer acquisition, customer loyalty and customer recovery – integrated into a customer relationship management (CRM) concept. In addition, data management is treated as the basis for value-oriented customer management.
The Strategic Online Marketing module discusses the key challenges associated with the increasing digitalization and the related digital Darwinism. Based on this, the central elements of online and social media marketing are presented. The thematic arc ranges from search engine optimization (SEO, search engine optimization) to search engine advertising (SEA, search engine advertising) and e-mail and mobile marketing to social media marketing.
Through regular surveys we know that the participants are enthusiastic about his extensive knowledge and his way of communicating knowledge. He not only understands the individual questions of the participants, but also conveys complex knowledge in an easily comprehensible manner. Through its very successful concrete support, he provides an ideal link between science and practice. In this way creative solutions can be created which can be implemented immediately. That is why I am looking forward to the further trusting collaboration with Professor Kreutzer.
Drs. Nicola Oudejans, Department of Interactive Media and Educational Technologies,
Danube University Krems, Dr.-Karl-Dorrek-Strasse 30, 3500 Krems, Austria
Statement of Prof. Dr. Matthias Tomenendal, Director of Berlin Professional School at Berlin School of Economics and Law
Professor Kreutzer has been teaching marketing principles, strategic and global marketing on a regular basis in our various MBA classes for 10 years. His focus is on German as well as on international master groups. Professor Kreutzer gets consistently top marks in students´ ratings. In particular, the students appreciate his comprehensive, equally theoretical and practical knowledge as well as his interactive didactics. He is able to integrate the participants in an effective teaching and learning dialogue.
I trust that my colleague Kreutzer will continue to be an equally valued and trusting partner to our teaching community.
Prof. Dr. Matthias Tomenendal, Director of Berlin Professional School at Berlin School of Economics and Law, Badensche Str. 50-51, 10825 Berlin, Germany