The world belongs to those who know how to enjoy it.

Giacomo Graf Leopardi

Professor of Marketing at the Berlin School of Economics and Law (BSEL)

Ralf T. Kreutzer was appointed Professor of Marketing at Berlin School of Ecnonomics and Law in 2005. He teaches bachelor-, master- and MBA-students in marketing and management. He prepares them to master challenges in the business world. Prof. Kreutzer is course director of the master-program International Marketing Management. He sees himself as coach for his students who challenges and supports them in their personal growth process.

Lecture on Mobility Services from Volkswagen, HWR

This lecture on Volkswagen’s innovative mobility services was given by a former student of my Master Program International Marketing Management at the Berlin School of Economics and Law: Pascal Schniepp. In his presentation it was beautifully worked out why Volkswagen has to develop into a Mobility Service Provider – and what progress has already been made with Volkswagen We.

Lecture on Brand-Led Innovation Management, BSEL

It is always a special pleasure for me to welcome former Master students as speakers at the Berlin School of Economics and Law. Kathleen Ix, Innovation Director at Superunion, gave an exciting lecture in my master class International Marketing Managemet on how innovation processes have to be managed today. It became clear that an intelligently used mix of different instruments is needed not only to initiate creative processes, but also to transfer them into feasible solutions.

Lecture on Digital Transformation in the Heath Sector, BSEL

In my Master-Class Digital Business at the Berlin School of Economics and Law I had the CDO Franz-Helmut Gerhards from DAK as a guest. He gave a comprehensive insight into the digitization of the healthcare system. At the same time it became clear what distinguishes a CDO: strategic clarity, communicative excellence, resilience and a lot of power.

Lecture on the state of digital transformation in Germany from the point of view of the BDI, 24th Marketing Forum, HWR

Dr. Thomas Koenen from BDI presented exciting information on the state of the digital transformation of the industry in Germany. One might think that Germany has already lost the digital race. The US-based GAFA companies (Google, Apple, Facebook, Amazon) and also the Chinese BAT companies (Baidu, Alibaba, Tencent) dominate the consumer-oriented offerings (B2C) today. In the B2B market, on the other hand, German companies have developed partly convincing concepts and their own digital platforms for the process of digitisation. Nevertheless, there still remains a lot of room for improvement.

Lecture on Customer Experience, 24th Marketing Forum, Berlin

Dr. Claudio Felten, Managing Director of CMX-Consulting, Osnabrück, was the first speaker of the 24th Marketing Forum at the HWR. His lecture was dedicated to the topic Customer Experience. In his very well-founded remarks it became clear that customers usually do not buy pure products, but rather more comprehensive experiences. These can be convincing – or not! Mr. Felten emphatically pointed out that customer centricity, so often propagated today, is to be understood as focusing on the creation of a convincing customer experience. However, most companies still lack the field of Customer Experience Management, because too often people still think in silos and channels without thinking about the consequences.

Managing Marketing in the MBA program, Berlin Professional School

In October 2018 Prof. Kreutzer had the pleasure of teaching an MBA class in Managing Marketing at Berlin Professional School. The students came from ten different countries: Argentina, Germany, Greece, India, Morocco, Philippines, Russia, Spain, Ukraine and the USA. They spent an intensive week together and intensively discussed the possibilities and limits of marketing. They achieved a lot – and in the end the students gave very convincing presentations. Great job.

Master’s Programme International Marketing Management, Berlin School of Economics and Law

In July 2018 the lectures of the Master’s program International Marketing Management ended with a great joint breakfast in Berlin. The lectures are over; now, after the summer break, students can either look forward to exciting internships and stays abroad – or write their master’s thesis.

Study Visit with the master’s program at MyToys, Berlin

A study visit led the Master program International Marketing Management to MyToys in Berlin. It was particularly exciting that in addition to marketing director Ulrich Hauschild, two former graduates of this degree program, Theresia Fleischer and Marc Schmidt, designed the content of this company visit. It was nice to see that these graduates not only had extensive technical responsibility, but also assumed responsibility for personnel.

Theresia Fleischer and Marc Schmidt, MyToys, graduates of the Master International Marketing Management, Berlin School of Economics and Law, with Professor Kreutzer

Study visit at MyToys, Master Program International Marketing Management, Berlin School of Economics and Law, Professor Kreutzer

Practice-oriented search and teaching at the Berlin School of Economics and Law (BSEL)

Prof. Kreutzer combines the world of business and the world of research and teaching in a perfect way . Based on his strong business experience and business links he is able to discuss with the students the up-to-date topics on a high level. Besides topics like digital transformation and change-management, he also covers the topics of dialogue marketing, online marketing, social-media marketing, branding and CRM in the digital world. Here he is interested in additional business contacts. > Get in touch <

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Intensive link between science and business

Prof. Kreutzer founded the Marketing Form at the Berlin School of Economics and Law. Speakers present business cases and discuss their findings with the audience. Business tasks are solved by students to achieve a high level of employability. During this process students learn that they can solve real problems of companies successfully. If you are interested in this kind of cooperation: > Get in touch <