Only those who burn themselves can ignite fire in others.
Augustine
Selected consulting projects
Prof. Kreutzer supported companies of different industries to management marketing and management challgendes. Here is a selection of consulting projects of Prof. Kreutzer:
- Development of concepts and processes for the digital transformation
- Creation of open-innovation concepts
- Definition of requirements of digital branding
- Positioning of a CDO (Chief Digital Officer)
- Development of digitalization roadmaps
- Introduction of Management-by-Objective systems (performance and competency appraisal)
- Audit and development of customer retention programs
- Introduction and further development of CRM systems
- Conception of online presences (incl. website analysis)
- Development of email campaigns (dialogue programs, dialogue campaigns)
- Creation of social media activities
- Implementation of marketing studies
If you are interested to improve your marketing and management performance via the support of Prof. Kreutzer: > Get in touch <
Here are examples of some companies with whom an exchange of ideas and experiences has taken place in recent years.
