Only those who burn themselves can ignite fire in others.


Selected consulting projects

Prof. Kreutzer supported companies of different industries to management marketing and management challgendes. Here is a selection of consulting projects of Prof. Kreutzer:

  • Development of concepts and processes for the digital transformation
  • Creation of open-innovation concepts
  • Definition of requirements of digital branding
  • Positioning of a CDO (Chief Digital Officer)
  • Development of digitalization roadmaps
  • Introduction of Management-by-Objective systems (performance and competency appraisal)
  • Audit and development of customer retention programs
  • Introduction and further development of CRM systems
  • Conception of online presences (incl. website analysis)
  • Development of email campaigns (dialogue programs, dialogue campaigns)
  • Creation of social media activities
  • Implementation of marketing studies

If you are interested to improve your marketing and management performance via the support of Prof. Kreutzer: > Get in touch <

Here are examples of some companies with whom an exchange of ideas and experiences has taken place in recent years.