Creative Concepts, Forecasting Methods, and Analytical Instruments

Book Cover: Toolbox for Marketing and Management
Teil von English series:

In this book you find all the relevant tools for managers. It starts with a very interesting introduction of how to develop convincing presentations. Then all the important tools are presented: from SWOT to different canvas concepts, the 3 horizons model, forecast techniques, methods of agile management, budgeting concepts and instruments to master the change process. The book deserves to have to top place on every managers´ desk!

Publisher: Springer

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