Creative Concepts, Forecasting Methods, and Analytical Instruments
![Book Cover: Toolbox for Marketing and Management](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img/https://www.ralf-kreutzer.de/wp-content/uploads/2019/05/Kreutzer-Ralf-T-Toolbox-for-Marketing-and-Management.jpg)
In this book you find all the relevant tools for managers. It starts with a very interesting introduction of how to develop convincing presentations. Then all the important tools are presented: from SWOT to different canvas concepts, the 3 horizons model, forecast techniques, methods of agile management, budgeting concepts and instruments to master the change process. The book deserves to have to top place on every managers´ desk!
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