There is no way to happiness. Happiness is the way.


Customer dialogue online and offline – online marketing

The current research focus of Prof. Kreutzer continues to be on concepts to cope with increasing digitization. This includes the development of a book on the subject of “Customer dialogue online and offline” as well as research in the field of online marketing. A further work will deal with the topic of “Personnel development in the digital age”. Further ideas are also already available. It won’t become boring!