Accelerator for Transformation

Professor Kreutzer is intensively concerned with current topics in marketing and management. These include:

  • Strategic marketing management: How can we start with the why – and how can we transfer the purpose and the vision of the company in convincing marketing strategies?
  • Digital transformation: How best to exploit the possibilities of the digital age!
  • Agile management: How can speed and customer orientation be integrated into internal company processes?
  • Artificial intelligence: Which fields of action open up here and how can an internal AI-journey be designed to deal as early and comprehensively as possible with the fields of application of artificial intelligence?
  • Digital brand management: How can the additional possibilities of online media be integrated into holistic brand management – both online and offline?
  • CRM/customer relationship management: How can the proven concepts, instruments and methods of CRM also be made accessible to online companies?
  • Recording digital maturity: How can companies systematically determine in which areas of the company what degree of digital maturity has already been achieved?
  • Online marketing: What are proven and innovative concepts and procedures to increase one’s own digital visibility?
  • Digital business leadership: Which measures can be used systematically to achieve a digital leadership position?
  • Innovation engine: How can an innovation engine be set up parallel to the performance engine to increase the speed of innovation processes?
  • Time-to-value: How can traditional time-to-market thinking be replaced by time-to-value thinking?
  • Customer value analyses: How can companies systematically record the value customers generate for their own company?

Professor Kreutzer has given keynotes and workshops in Hamburg, Hanover, Braunschweig and Wolfsburg. He was also active in Berlin, Frankfurt, Dresden and Fulda. Companies in Düsseldorf, Cologne, Bonn, Heidelberg, Mannheim, Würzburg, Nuremberg and Munich also regularly involve Professor Kreutzer. In Austria, he is frequently on assignment at the Danube University Krems and in Vienna. In Switzerland, he has advised and trained companies in Zurich, St. Gallen, Bern and Lucerne. In addition, Professor Kreutzer is a speaker in Paris, Brussels, Singapore, Delhi, Tokyo/Sapporo and Silicon Valley.

Who is Ralf T. Kreutzer? Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law. He is an internationally sought-after trainer, coach and keynote speaker.

What areas does Ralf T. Kreutzer cover? Ralf T. Kreutzer is a marketing and management specialist and trains managers in digital transformation, change management, artificial intelligence and all aspects of marketing.

What experience can Ralf T. Kreutzer draw on? Ralf T. Kreutzer has been working in marketing and management for over 30 years and has worked on exciting issues for more than 40 companies.

How many books has Ralf T. Kreutzer already published? Ralf T. Kreutzer has published nearly 60 books on the central questions of marketing and management. From marketing and online marketing to digital business leadership and artificial intelligence.

How can you get in touch with Ralf T. Kreutzer? The easiest way is to visit his website at and write a message.