All you need to know about online marketing

Teil von English series:
- Digital Darwinism
- Digital Business Leadership
- Toolbox for Marketing and Management
- Understanding Artificial Intelligence
- Online Marketing (English Edition)
This compact standard work on online marketing examines all relevant facets of online marketing. The spectrum ranges from website design, SEA and SEO, the use of e-mails, online ads and social media marketing to e-commerce. Here succeeds a very concise and highly topical introduction to this exciting subject. A comprehensive glossary complements the practice-oriented explanations.