Leadership, Business Models, Technologies and Change

The book "Toolbox Digital Business" provides important guidelines and instruments for the digital transformation process. It shows how established companies in particular can use digitization for their strategic development. It highlights developments in IT and data management, supported by Artificial Intelligence. It also analyzes how marketing, sales, human resources, controlling and the whole corporate organization must be transformed in the digital age. This is the only way to take advantage of the new opportunities as early and comprehensively as possible. The tools offered here will support companies in actively shaping the change.

Published: 11. Mai 2022
Publisher: Springer