Digital Business Leadership

Every company, every industry and every country is challenged by digitization - sooner or later and with varying degrees of intensity. For companies, the challenge is the achievement of a Digital Business Leadership. The author team Kreutzer/Neugebauer/Pattloch delivers theoretically substantiated explanations and a convincing set of case studies on Axel Springer, Xing, ImmobilienScout24 and Delia Research. Think boxes, act boxes (with concrete action ideas) and memory boxes contribute to the processing of the sophisticated content.