There is no way to happiness. Happiness is the way.

Buddha

B2B Online Marketing, Artificial Intelligence (in English), Digital Business Leadership

The current research focus of Prof. Kreutzer continues to be on concepts to cope with the increasing digitalization. This includes work on the 2nd edition of B2-B online marketing and social media, which is being produced together with Andrea Rumler and Benjamin Wille-Baumkauff. In addition, the English version of Understanding Artificial Intelligence is currently in progress. Additionally, Annette Pattloch, Tim Neugebauer and myself are working on the 2nd edition of the bestseller Digital Business Leadership. Further ideas are already available. It won’t become boring!