Books

Prof. Kreutzer has published more then 30 books. He covers the up-to-date topics like digital Darwinism, digital transformation, digital branding, change management, digital opinion leader/influencer marketing, content marketing, online marketing. Beside these topics he also publishes on marketing basics, dialogue marketing, CRM, strategic and international marketing … < Learn more >

Articles

Prof. Kreutzer has published more than 200 articles in different business journals and magazines. The topcis he has covered in his articles could be found here … < Learn more >

Works in Progess

You can find out more about what other publications projects Prof. Kreutzer is currently working on … < Learn more >