A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.

Attributed to Mahatma Gandhi

Trainer, coach and consultant

Prof. Kreutzer is a preferred partner as trainer, coach and consultant – based on his profound knowledge in marketing and management. His independence and his experience make him a perferred dialogue partner – especially on the c-level. Prof. Kreutzer can become your accelerator of personal growth.

Trainer in marketing and management

Prof. Kreutzer can convince as trainer – based on his 30 years of experience in different companies and industries – at home and abroad. He provides all the necessary theoretical knowledge combined with relevant experiences in different sectors as long-term marketing director and as managing director at Bertelsmann, Volkwagen and Deutsche Post. So he is able to show a high level of empathy for the challenges of managers. In addition, he keeps pace with the times – based on his research activities in marketing and management. His training topics are:

  • Leadership, management, organization, team development
  • Conflict management
  • Change-management
  • Time management
  • Self organization and meeting organization
  • Methods of agile management (Lean Start-up, Design Thinking, Scrum)
  • Online marketing, dialogue marketing, social media marketing
  • CRM concepts
  • Strategic and international marketing
Development of individual training concepts

The training concepts can be individually tailored to your needs. The following options are available:

  • Development of individual training concepts according to your specific requirements
  • Use of various training tools to ensure learning success (e.g. video feedback for status quo recording and documentation of performance progress)
  • Follow-up sessions to secure training sequences

If you are interested: > Get in touch <

Coach in marketing and management

Prof. Kreutzer is actively involved in coaching processes – based on his profound knowledge in marketing and management. He supports the growth process of managers. His practical experiences and his up-to-date knowledge is a perfect basis. Prof. Kreutzer is often the sparring-partner of managing directors and C-level representatives.

The coaching takes place in a confidential framework. The coaching services cover the following areas:

  • Status quo analysis for the development of individual coaching programs
  • Definition of growth targets and the derivation of action programs to their achievement
  • Continuous – joint – monitoring of results
  • (Optional) use of video feedback to secure results (e.g. conversations, presentations)

If you are interested: > Get in touch <

Consultant in marketing and management

Prof. Kreutzer acts as consultant concerning the following topics:

  • Digital transformation
  • Change-management
  • Customer relationship management (CRM), customer value, customer value analysis
  • Dialogue marketing
  • Online marketing
  • Social media marketing
  • Digital branding
  • Strategic marketing

He is active for brick-and-mortar wholesalers and retailers, online-shops, manufacturers, publishing houses, logistic companies as well as banks and insurance companies> Learn more <

> Get in touch <